Brief
Overview
Caraventures is a platform that empowers startups and talent from developing countries to access global opportunities. This project aimed to design a visually engaging and informative website that reflects the organization's mission of fostering innovation and inclusivity.
The
Problem
Startups and talent in developing countries face numerous challenges, including limited access to resources, funding, and networks. These barriers hinder their growth and limit their potential to contribute to the global innovation ecosystem.
The
Solution
Caraventures addresses these challenges by providing a comprehensive platform that connects startups with mentors, investors, and global markets. The website serves as a digital gateway, offering information, resources, and opportunities to a diverse audience.
Design
Process
User
Persona
Amina
The Ambitious Entrepreneur
Age: 28
Location: Cairo, Egypt
Education: Master's in Computer Science
Experience: 5 years as a software engineer
Goals and Motivations:
To scale her tech startup, "Innovate Egypt," globally.
To secure funding to hire a talented team and expand operations.
To relocate to Silicon Valley to tap into the vibrant tech ecosystem.
Challenges and Pain Points:
Difficulty accessing international investors and mentors.
Navigating complex immigration processes.
Lack of resources and support for scaling a business internationally.
How Caraventures Helps:
Connects Amina with potential investors and mentors in Silicon Valley.
Provides guidance on immigration processes and visa requirements.
Offers resources and workshops on scaling a business globally.
Carlos
The Aspiring Talent
Age: 25
Location: Mexico City, Mexico
Education: Bachelor's in Industrial Design
Experience: 2 years as a product designer
Goals and Motivations:
To work for a leading tech company in the US or Europe.
To gain international experience and expand his skillset.
To relocate to a country with a high quality of life.
Challenges and Pain Points:
Difficulty finding job opportunities in developed countries.
Lack of information about immigration processes and visa requirements.
Uncertainty about the cultural and social adjustments of moving abroad.
How Caraventures Helps:
Connects Carlos with potential job opportunities in top tech companies.
Provides guidance on immigration and relocation processes.
Offers support and resources for cultural adaptation and integration.
Color
Palette
Selective Yellow
HEX #ffb800
RGB 255,184,0
CMYK 0,24,92,0
White
HEX #FFFFFF
RGB 255,255,255
CMYK 0,0,0,0
Pacific Blue
HEX #029fbd
RGB 2,159,189
CMYK 78,8,19,0
Code Gray
HEX #262626
RGB 38,38,38
CMYK 69,63,62,59
Typography
Roboto
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0123456789
AaBb
AaBb
AaBb
Wireframes
and Prototypes
Final Result
Brief
Overview
David
The Experienced Investor
Age: 45
Location: London, UK
Education: MBA from a top business school
Experience: 20 years in tech investment
Goals and Motivations:
To invest in high-potential startups from emerging markets.
To support entrepreneurs from his home country, India.
To participate in the global startup ecosystem.
Challenges and Pain Points:
Difficulty identifying promising startups in developing countries.
Lack of trust and understanding of foreign markets.
Time constraints to conduct due diligence on international investments.
How Caraventures Helps:
Connects David with vetted startups from developing countries.
Provides insights into the investment landscape in emerging markets.
Facilitates networking opportunities with other investors and entrepreneurs.